You can use the funds however you please, but your best strategy maybe to organize your priorities then invest one by one.
A well-thought-out plan makes you stable and trustworthy partner. This can increase the likelihood of additional investment rounds with better offers.
Prioritizing what immediately increases revenue and communicating your short and long term strategy is a surefire way to show your character and build trust.
General Dwight D. Eisenhower used the Eisenhower Matrix to plan D-Day
This battle-tested strategy has been used by business professionals and the military ever since.
Investors Value Transparency More Than Perfection
Unanswered questions about the past can cause big delays. Whether it’s a dip in revenue, a tax lien, or a previous default, it matters less what you say than how you say it.
You build credibility when you get ahead of the story, but doubt grows as time wears on.
Show How Tough You Are
Investors understand the challenges of running a business. Spin a difficult situation into an opportunity to sell them on your resilience:
- What happened (briefly and truthfully)
- Why it happened (context, not excuses)
- What you did to fix it (specific actions you took)
- How things look now (proof of recovery, growth, or lessons learned)
Example: In July, our main supplier went out of business unexpectedly, causing a 3-month slowdown. We used that time to find a new distributor, negotiated better pricing, and diversified our vendors. Since then, revenue has increased by 18%.
That brief summary does more for investor confidence than hours of explanations
Bring the Paper Trail
Stories without documents are just claims. To back your explanation, include anything that proves your side:
- Zero balance letters
- Supplier contracts
- Settlement documents
- Proof of consistent recent revenue
- Bank statements showing stability
Proving your narrative with documents positions you as a transparent and trustworthy partner who respects the investor’s time. Investors and underwriters can give more trust, move faster and offer more.
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