Business owners don’t hate paying for capital.

They hate feeling played.

The moment someone says one thing and the paperwork says another, trust dies. And once trust is gone, everything gets heavier: the calls, the emails, the “just sign here,” the little pressure tactics.

Clear Terms is our line in the sand.

We make the terms plain, predictable, and fully visible so you can decide with confidence, not adrenaline.

Why Clear Terms matters

Most funding regret isn’t about cost. It’s about surprise.

Surprises usually show up as:

• the payment is higher than expected
• the payback is larger than expected
• the “term” isn’t really a term
• the fees weren’t explained in advance
• the contract language doesn’t match what was said on the phone

Our approach is simple: if it isn’t clear, it isn’t acceptable.

what “Clear Terms” means at Promised Land

Clear Terms means you always know these four things, up front:

1. how much you receive
   Your funding amount, net of anything that’s disclosed and agreed.
2. what the total payback is
   Not vibes. Not “it depends.” A real number.
3. what the payment schedule is
   Daily or weekly, how it’s collected, and what it looks like on a normal week.
4. what happens if revenue dips
   This is where a lot of people get burned. We explain what flexibility exists, what doesn’t, and what options you have if your numbers wobble.

If any of those four are fuzzy, we slow down and make them crisp.

the “no hidden fees” promise, explained

Here’s the uncomfortable truth: hidden fees usually aren’t hidden in the paperwork.

They’re hidden in the conversation.

They show up when someone rushes you, distracts you, or talks around the numbers.

Our rule:

• we don’t gloss over fees
• we don’t bury the important parts
• we don’t ask you to sign anything you don’t understand

You’re not “difficult” for asking questions. You’re experienced.

How we keep terms clear

We do three practical things that keep the process honest:

1. we translate
   If a contract uses technical language, we explain it in plain English before you sign.
2. we show the math
   We walk through the exact numbers. Funding amount, payback, payment schedule, and the effective cost in the real world.
3. we set expectations
   We tell you what can change and what cannot. If a lender is known for “moving the goalposts,” that’s not a partner we prioritize.

what this protects you from

Clear Terms protects you from:

• signing under pressure
• “gotcha” clauses that only matter when something goes wrong
• deals that look fine on paper but break your cash flow in reality
• chasing a quick approval that turns into long-term pain

The goal isn’t just funding.

The goal is funding you can actually live with.

a quick reality check

Capital isn’t free. There is always a cost.

What matters is whether the cost is:

• known
• agreed
• and aligned with your cash flow

That’s the difference between a deal you control and a deal that controls you.

Book a Call

If you want a funding process with no surprises, book a call. We’ll look at your situation and give you a clear, plain-English view of your options.